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Raja joins me to share how a tiny juice idea became the UAE’s leading wellness brand, now on Emirates First Class. We get real about scaling in the UAE, saying no to shortcuts, and why education beats marketing tricks.
We cover juicing 101: why cold-pressed matters, when removing fibre is powerful, and how to choose your juice wisely. We unpack HPP versus pasteurisation and how to extend shelf life without killing nutrients. We talk about clean labels, no concentrates, no preservatives, and what premium sourcing actually looks like. We dig into the brand-building realities: COVID pivots, safety nets, and not falling in love with the idea over the business. I also taste multiple juices live and break down the genuine health benefits.
Not just a business story but a true masterclass in product integrity, resilience, and smarter wellness.
Tune in to hear:
- The aha! moment that shifted everything (6:06)
- Breaking free from the consumer mindset (9:33)
- Finding your unique approach to business (11:51)
- Why you should never fall in love with your business (17:25)
- Why our school system is failing us (22:16)
- How Raja landed the Emirates deal (24:45)
- A behind-the-scenes look at production (36:44)
- Juices vs smoothies – the real difference (39:00)
- Where the best ingredients really come from (42:13)
- Quick-fire round (44:11)
Thank you so much for listening.
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P.S. This podcast and website represent the opinions of Paula Benedi. The content here should not be taken as medical advice and is for informational purposes only, and is not intended to diagnose, treat, cure, or prevent any disease. Please consult your healthcare professional for any medical questions.
